Hello! Welcome to Zovala Fashion & Luxury – a blog about all things related to fashion and the luxury lifestyle. This includes bags, shoes, clothes, jewelry, luxury resorts, home decor and celebrity lifestyles.

My name is Aysha Ahmed, otherwise known as Ash the FashionBlogger. (photo coming soon! I promise ) I’m a 20-something girl living in Melbourne, Australia, and I love things related to fashion and luxury lifestyles. While I’m not a fashion professional, nor do I currently lead a life of luxury, I enjoy reading about fashion and luxury goods – so much that I decided to start a blog on it.

I was a bit indecisive about starting a fashion blog, to be honest. My style is not flamboyant and eye-catching, as is the case with most people who write about fashion, whether they are Vogue editors, or popular bloggers. However, I think that fashion is something that expresses who you are – and my style is classic, elegant and understated. Most of the items I write about reflect this preference, although I do love “fun” items as much as the next girl.

This bog is pretty new and I’m open to ideas about what direction to take it in. If you have any suggestions, whether they are about topics to write on, or possibilities for guest-writing, please do let me know. If you’ve read this far, I’d love it if you dropped a line to say hi! Hearing from my readers always makes me feel great, and I will try my best to answer any questions you might have.